How to grow your Google business profile

Reasons to use your Google Business Profile in your marketing strategy

1. Dominate local search and visibility

When customers search for a local gym, farmers’ market, or 4WD hire with “near me”, or a location, your Google Business Profile is the single most important factor for ranking. A well-optimised profile will push your business to the top of these rankings, capturing those high-intent customers before your competitors even get a look. Also, did I mention it’s 100% free!

2. Build instant trust & credibility

Your Google Business profile is often the first thing a potential customer sees! This means a finished profile with high-quality photos (not stock!), accurate opening hours, and a bunch of positive customer reviews makes your business look professional and legit. If you respond to those reviews it shows you are engaged and really care about your business and the services or products you offer.

Your reviews alone (even the occasional negative one, when handled with a caring and rational response) can encourage people to click on a link to check out your website, or give you a call.

 
 
 
 
  EXCELLENT  
  
 Based on 14 reviews 
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Rowan Secrett 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
I had such a great experience developing my website with Sam. She was professional, responsive and understood exactly what I was looking for from our very first call. Her extensive experience in website design really showed, and she helped me create a beautiful, polished and professional website that I’m extremely happy with. She also helped me set up my email signatures, which was a really useful added touch. I would highly recommend working with Sam!
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Doug Vestal 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
I've worked with Sam on multiple website projects and she always over delivers.  She is great at communicating, sticks to her deadlines and does high quality work.  I would recommend her to anyone without hesitation.
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Mighty Mentors 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
We recently worked with Sam to completely revamp our website for Mighty Mentors WA, and the result has been fantastic! They truly listened to our vision — creating a clean, modern, user-friendly site that perfectly captures our supportive and empowering brand while making everything super easy for our mentors and families to navigate. The attention to detail was impressive: smooth mobile responsiveness, great layout for our feedback stories and resources, plus helpful suggestions like the Pro Instagram feed and SEO upgrades that will make a real difference for visibility. Communication was excellent throughout — quick responses, clear explanations, and they were happy to make tweaks until everything felt just right. The whole team is thrilled with how professional and welcoming the new site looks, and we've already had positive comments from visitors. If you're looking for a talented, reliable, and easy-to-work-with website designer who delivers real quality, Sam is the one to go with! Thanks again — looking forward to future projects together! 🚀
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Alana Campbell 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
Sam has been an absolute delight to work with. From start to finish of the project Sam was professional, efficient and communication with Sam was always easy. She listened to what our vision was for our new website and executed seamlessly. We are absolutely obsessed with it and couldn't be happier with the final product. Thanks so much Sam!!
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 kurt Oldham 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
Sam did an outstanding job on our website. She understood our needs, delivered a professional, easy to use site, and kept communication clear throughout the project. Fast, reliable, and highly skilled we couldn’t be happier. Thank you.
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Jen Mifsud 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
We absolutely love working with Sam! She is an absolute pleasure to deal with and consistently responds promptly, whether the request is big or small. Sam is not only understanding and insightful, but she also takes the time to explain things clearly, helping us feel confident in navigating and managing our website. Her professionalism, patience, and knowledge have made a real difference for our team, and we’re so grateful for her support. Thank you Sam!
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Kay Bloomberg 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
Sam is an absolute joy to work with. She's very collaborative and open-minded and boasts a wide range of technical skills. She's also very professional and always delivers her work on time. We continue to hand Sam new projects because she's such a phenomenal resource. I can't recommend her highly enough!
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Ashley Piper 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
We can't recommend Sam highly enough! From the moment we approached her with our non-standard website needs – displaying both our products and Amazon affiliate items – she was incredible. Sam's knowledge of market data helped us establish popular product categories, and she flawlessly set up all the integrations we needed, choosing the ideal Shopify plugins. Beyond the technical, she also refined our company logo and formalized our entire style guide, including our color palette and fonts. We spent a lot of time searching for the right developer, and as soon as we saw Sam's profile and portfolio, our decision was made. The entire process was smooth, and the comprehensive, recorded tutorial she provided for handover was invaluable. If you're looking for a top-tier web developer, look no further than Sam!
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Peter Burgess 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
It's been great to work with Sam on updating my business website. Fast, efficient and friendly and all work done to the highest standards. If you're needing a new website or an upgrade to your existing website I'd highly recommend contacting Sam.
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Dan Oldham 
 
 
 
 Trustindex verifies that the original source of the review is Google. 
We have worked with Sam for over 12 months on several website projects and cannot fault her quality or response times. The look, feel and UX of our new websites are incredible!
  
 
  
 
 
 
   
 
 
 

3. Gain free customer insights and drive direct actions

Lastly, your profile’s free analytics dashboard is a fantastic tool. It shows you the exact keywords people used to find you, how many people called, visited your website, or requested directions from your Google maps listing. You can also use “Posts” to share updates or offers like you would on other social media platforms, and a Q&A section to address common questions, giving you a direct line to your audience.

Your Google Business Profile isn’t just a listing, it’s a powerful tool for customer acquisition. If you’re not giving it regular attention, you’re missing out on some of the most qualified, high-intent customers who are absolutely looking to buy from or use your services right now.

Grow your Google Business Profile

As well as regularly updating your profile with fresh content and images, you can also ask clients for google reviews. Have you just wrapped up with a client? Finished your 3rd session and your client is buzzing? Ask for a google review. Grab the short review link from your Google Business Profile and text or email it straight to them.

If you want something more substantial, I’ve got a simple checklist I use to audit and optimise a Google Business Profile.

Download it from here and give it a go: My Google Business Profile Checklist