I’m a brand designer from Perth

Every great website is backed by a great brand! 

As a brand designer in Perth, I know a fantastic website is essential, but it can only perform as well as the brand behind it. If your brand is unclear or conflicting across different platforms, we're going to have a problem.

Most professional service businesses struggle because their brand identify is a folder of random logos and no one knows how to use them. Their instagram grid looks completely different to their website, which also looks different to the emails and invoices they send their clients.

That inconsistency quietly costs you. It makes an established business look unsure of itself, and it makes clients hesitate before they've even spoken to you. A clear, consistent brand builds trust from the very moment someone finds you, to the final invoice.

Brand guidelines aren't just about a logo; they're a professional framework your team and future collaborators need to ensure everything you're sharing is consistently on-brand and telling people the right message. Get in touch with me to get started.
small brand guidelines
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What's usually included in your brand design package?

My packages vary depending on the size of your business and the current assets you already have. Here are some of the things I can include in a tailored brand guidelines package for your business:
  • Logo design or logo refresh: I can deliver a brand new logo or refresh your current one. All assets and usage rules are included, ensuring your primary mark and favicon are consistent across all applications.
  • Brand voice & tone: Defining the personality of your business. eg. authoritative, friendly, disruptive etc. I provide clear rules for all communications.
  • Core visual identity: Definitive rules for logo usage, safe space, and your colour palette (CMYK, RGB, HEX are provided).
  • Typography: Clear instructions on primary and secondary fonts, sizes, usage for web and print, and visual hierarchy.
  • Digital asset strategy: Guidance on the style of photography, illustration, or iconography that aligns with your brand identity.
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Ready to get started?

 As your dedicated Perth brand designer, I ensure your brand will look aesthetically beautiful and built to scale with your entire business goals in mind. Reach out to chat more!
Contact me
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Rowan Secrett profile picture
Rowan Secrett
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I had such a great experience developing my website with Sam. She was professional, responsive and understood exactly what I was looking for from our very first call. Her extensive experience in website design really showed, and she helped me create a beautiful, polished and professional website that I’m extremely happy with. She also helped me set up my email signatures, which was a really useful added touch. I would highly recommend working with Sam!
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Doug Vestal profile picture
Doug Vestal
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I've worked with Sam on multiple website projects and she always over delivers. She is great at communicating, sticks to her deadlines and does high quality work. I would recommend her to anyone without hesitation.
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Mighty Mentors
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We recently worked with Sam to completely revamp our website for Mighty Mentors WA, and the result has been fantastic! They truly listened to our vision — creating a clean, modern, user-friendly site that perfectly captures our supportive and empowering brand while making everything super easy for our mentors and families to navigate. The attention to detail was impressive: smooth mobile responsiveness, great layout for our feedback stories and resources, plus helpful suggestions like the Pro Instagram feed and SEO upgrades that will make a real difference for visibility. Communication was excellent throughout — quick responses, clear explanations, and they were happy to make tweaks until everything felt just right. The whole team is thrilled with how professional and welcoming the new site looks, and we've already had positive comments from visitors. If you're looking for a talented, reliable, and easy-to-work-with website designer who delivers real quality, Sam is the one to go with! Thanks again — looking forward to future projects together! 🚀
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Alana Campbell profile picture
Alana Campbell
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Sam has been an absolute delight to work with. From start to finish of the project Sam was professional, efficient and communication with Sam was always easy. She listened to what our vision was for our new website and executed seamlessly. We are absolutely obsessed with it and couldn't be happier with the final product. Thanks so much Sam!!
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kurt Oldham
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Sam did an outstanding job on our website. She understood our needs, delivered a professional, easy to use site, and kept communication clear throughout the project. Fast, reliable, and highly skilled we couldn’t be happier. Thank you.
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Jen Mifsud profile picture
Jen Mifsud
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We absolutely love working with Sam! She is an absolute pleasure to deal with and consistently responds promptly, whether the request is big or small. Sam is not only understanding and insightful, but she also takes the time to explain things clearly, helping us feel confident in navigating and managing our website. Her professionalism, patience, and knowledge have made a real difference for our team, and we’re so grateful for her support. Thank you Sam!
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Kay Bloomberg profile picture
Kay Bloomberg
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Sam is an absolute joy to work with. She's very collaborative and open-minded and boasts a wide range of technical skills. She's also very professional and always delivers her work on time. We continue to hand Sam new projects because she's such a phenomenal resource. I can't recommend her highly enough!
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Ashley Piper profile picture
Ashley Piper
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We can't recommend Sam highly enough! From the moment we approached her with our non-standard website needs – displaying both our products and Amazon affiliate items – she was incredible. Sam's knowledge of market data helped us establish popular product categories, and she flawlessly set up all the integrations we needed, choosing the ideal Shopify plugins. Beyond the technical, she also refined our company logo and formalized our entire style guide, including our color palette and fonts. We spent a lot of time searching for the right developer, and as soon as we saw Sam's profile and portfolio, our decision was made. The entire process was smooth, and the comprehensive, recorded tutorial she provided for handover was invaluable. If you're looking for a top-tier web developer, look no further than Sam!
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Peter Burgess
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It's been great to work with Sam on updating my business website. Fast, efficient and friendly and all work done to the highest standards. If you're needing a new website or an upgrade to your existing website I'd highly recommend contacting Sam.
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Dan Oldham profile picture
Dan Oldham
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We have worked with Sam for over 12 months on several website projects and cannot fault her quality or response times. The look, feel and UX of our new websites are incredible!