3 important things your website needs to communicate immediately

Before someone picks up the phone or sends you an email, they’ve probably already looked at your website.

If people can’t find what they’re looking for, the branding doesn’t actually match your business, or it looks like it was built 20 years ago, you won’t even get that call. They’ll close the tab and move on to someone else.

Here’s what your website should be communicating within the first 10 seconds of someone landing on it.

1. What you actually do

This seems ridiculously obvious, but it’s often overlooked. People need to know exactly what service you’re offering when they land on your home page. Not your values or mission statement. Not your back-story. What you actually do. The second someone has to dig to figure this out, you’ve already lost them.

2. Who you’re for

Your website should make the right person feel instantly seen. If someone lands on your page and thinks “this is exactly for me,” your website is doing it’s job. Being clear about who you serve (and who you don’t) builds trust with the people who actually need you.

3. How to reach you

Ok great, so now people know what you do and who you help. What happens next? Make it easy for them! Do you want them to fill out a form? Send an email? Give you a call? Whatever it is, make sure you tell people how you’d prefer to be contacted and what those details are – phone number, email, contact form.

The organisations and businesses doing the most important work often have websites that communicate this the least.

If that sounds familiar, feel free to get in touch. I’d love to help you fix it.