Brand guidelines & visual identity design
Stop guessing and start growing! Comprehensive brand guidelines Perth
You already know a fantastic website is essential, but it can only perform as well as the brand it represents. Most businesses struggle because their brand 'identity' is a folder of random logos, not a comprehensive visual package. I work with small and large businesses in Perth (and beyond!) to provide comprehensive brand guidelines that define every element of their visual identity.
Brand guidelines aren't just about a logo; it's the professional framework your team and future collaborators need to ensure every digital touchpoint (from your website to your social media) is consistently on-brand and is telling people the right message. Stop guessing and start building a unified presence that drives business growth across all of your platforms.
Brand guidelines aren't just about a logo; it's the professional framework your team and future collaborators need to ensure every digital touchpoint (from your website to your social media) is consistently on-brand and is telling people the right message. Stop guessing and start building a unified presence that drives business growth across all of your platforms.
What's usually included in your brand guidelines packages?
My packages vary depending on the size of your business and the current assets you already have. Here are some of the things I can include in a tailored brand guidelines package for your business:
- Logo design or logo refresh: I can deliver a brand new logo or refresh your current one. All assets and usage rules are included, ensuring your primary mark and favicon are consistent across all applications.
- Brand voice & tone: Defining the personality of your business. eg. authoritative, friendly, disruptive etc. I provide clear rules for all communications.
- Core visual identity: Definitive rules for logo usage, safe space, and your colour palette (CMYK, RGB, HEX are provided).
- Typography: Clear instructions on primary and secondary fonts, sizes, usage for web and print, and visual hierarchy.
- Digital asset strategy: Guidance on the style of photography, illustration, or iconography that aligns with your brand identity.
Consolidate your brand with a professional visual identity & brand guidelines
Just like with your website, I use agency-level strategy with the efficiency and direct communication of an independent designer. You won't pay for overheads, and you won't get lost in a large team. As your dedicated Perth Brand Designer, I ensure your guidelines will look aesthetically beautiful and built with your digital presence in mind.
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Duskie
Adventure gear E-commerce: Duskie Brand and Store Development
Cardboard Guardian
Cardboard Guardian Shopify template setup
Parachute Insurance Advisory
Webflow template setup for a New Zealand insurance advisory company
TLX4x4
A fresh design to align TLX4x4’s branding and promote their premium products
Apparel Impact Institute
Transforming fashion through digital impact – Website development for AII
Adventure West 4x4 Rentals
Adventure West 4×4: designing for the Great Outdoors
Process Culture
Optimisation and design improvements for Process Culture’s Webflow site
FUSF
Custom design and development for Flinders University Sport and Fitness