Brand strategy, guidelines & visual identity design
Every great website is backed by a great brand!
You already know a fantastic website is essential, but it can only perform as well as the brand it represents. If your brand is unclear or conflicting across different platforms, we're going to have a problem.
Most professional service businesses struggle because their brand identify is a folder of random logos, not a comprehensive visual package. I work with health professionals and service business owners in Perth (and beyond!) to provide comprehensive brand guidelines that define every element of their visual identity. We then take this and apply it to all areas of your business including your website, socials and digital collateral.
Brand guidelines aren't just about a logo; they are a professional framework your team and future collaborators need to ensure everything you're sharing is consistently on-brand and telling people the right message. Get in touch with me to get started.
Most professional service businesses struggle because their brand identify is a folder of random logos, not a comprehensive visual package. I work with health professionals and service business owners in Perth (and beyond!) to provide comprehensive brand guidelines that define every element of their visual identity. We then take this and apply it to all areas of your business including your website, socials and digital collateral.
Brand guidelines aren't just about a logo; they are a professional framework your team and future collaborators need to ensure everything you're sharing is consistently on-brand and telling people the right message. Get in touch with me to get started.
What's usually included in your brand guidelines packages?
My packages vary depending on the size of your business and the current assets you already have. Here are some of the things I can include in a tailored brand guidelines package for your business:
- Logo design or logo refresh: I can deliver a brand new logo or refresh your current one. All assets and usage rules are included, ensuring your primary mark and favicon are consistent across all applications.
- Brand voice & tone: Defining the personality of your business. eg. authoritative, friendly, disruptive etc. I provide clear rules for all communications.
- Core visual identity: Definitive rules for logo usage, safe space, and your colour palette (CMYK, RGB, HEX are provided).
- Typography: Clear instructions on primary and secondary fonts, sizes, usage for web and print, and visual hierarchy.
- Digital asset strategy: Guidance on the style of photography, illustration, or iconography that aligns with your brand identity.
Let's go!
As your dedicated Perth brand designer, I ensure your brand will look aesthetically beautiful and built to scale with your entire business goals in mind. Reach out to chat more!
Contact me
FUSF
Custom design and development for a not-for-profit university fitness centre
TL Engineering
Custom website design and development to improve TL Engineering’s digital experience
The Lifted Lotus
Empowering pelvic health through intentional design. Website redesign for The Lifted Lotus.
Mighty Mentors
A fun, custom website project for NDIS-provider Mighty Mentors WA
Apparel Impact Institute
Transforming fashion through digital impact. Custom website development for AII.