Adventure gear E-commerce: Duskie Brand and Store Development

About Duskie

Duskie.net is an e-commerce store specialising in durable, adventure-ready outdoor gear. The client needed a non-standard solution that could seamlessly display both their own products and select, customer-focused Amazon affiliate items, requiring careful integration planning and market research.

I started with comprehensive market research to identify popular product categories and then search engine optimised collections. Using a carefully selected Shopify template, I focused on creating a calm, streamlined experience that wouldn’t overwhelm visitors with options, all while maintaining the adventurous spirit of the brand.

How we did it

Brand Development

• Refined and improved logo for better legibility and versatility.
• Created comprehensive brand guidelines including colour palette, typography, and imagery to ensure consistent branding for building maximum brand salience.
• Established visual language that captures the adventure-driven aesthetic, while remaining approachable and relatable for the ideal target customer.

Technical Implementation

• Seamless integration of both direct products and Amazon affiliate items into a carefully chosen Shopify theme.
• Selected and configured Shopify plugins for optimal functionality.
• Responsive design across all devices, but optimised for mobile users as called for by target customer research and understanding.
• Secure affiliate links to Amazon.

User Experience

• Clean, intuitive navigation from homepage to product pages.
• Performance-focused build for fast loading times and a smooth shopping experience to increase conversion rates.
• SEO-optimised collections and product structure to enhance search visibility and performance.