Transforming fashion through digital impact – Website development for AII

Tools used
ACF
Figma
GSAP
Oxygen Builder
WP Grid Builder
Project Background
Apparel Impact Institute is a leading organisation transforming the fashion industry through sustainable climate solutions. They needed a new website to connect brands, manufacturers, philanthropic donors, and solution providers in their mission to reduce the fashion industry’s annual carbon emissions by 100 million tonnes! Working with an external design team, I developed a clean, interactive, stakeholder-focused platform using Oxygen Builder (WordPress). The final website clearly communicates their three-pillar approach and facilitates engagement across their diverse industry audiences.
Climate Solutions Portfolio
Aii had an existing solutions database managed by external developers, but wanted to bring management in-house while improving the user experience in the process. I designed and developed a solutions (case studies) search platform within WordPress and Oxygen builder, that presents their climate programs in a simplified, accessible format. The new solutions page has advanced filtering capabilities by program type, geographic location, and maturity level, allowing users to easily discover relevant solutions. It also showcases clear metrics on projected GHG, energy, and water savings for each program.
One of the key challenges of this project was to deliver on the functionality, user experience and performance objectives without introducing fragile plugin dependencies, clusmy architecture or security risks. To achieve this, we had to be extremely strategic in how we tackled the goals of the project, choosing plugins carefully and really considering the bigger picture at every step of the process.
Project Highlights
- Custom WordPress development using Oxygen Builder. Clean, lightweight code for optimal performance.
- Advanced Custom Fields (ACF) Pro integration for flexible content management of programs and initiatives.
- WP Grid Builder implementation for the filterable Climate Solutions Portfolio with advanced search and filtering capabilities.
- White-labeled CMS interface and optimised media management system tailored for client self-management.
- Comprehensive on-page SEO optimisation to improve search visibility and organic reach.



Sam is an absolute joy to work with. She's very collaborative and open-minded and boasts a wide range of technical skills. She's also very professional and always delivers her work on time. We continue to hand Sam new projects because she's such a phenomenal resource. I can't recommend her highly enough!







