A brand new brand for Duskie

duskie hero women and dog hiking mountain

Tools used

Adobe Illustrator

Figma

About Duskie

Duskie is an outdoor gear brand built around durable, adventure-ready kit. The work here was about giving that adventurous spirit a clear, consistent visual identity. One that feels bold enough to match the outdoors but stays approachable and relatable for the people they’re actually selling to.

How we did it

Brand Development

Refined and improved logo for better legibility and versatility.
Created comprehensive brand guidelines including colour palette, typography, and imagery to ensure consistent branding for building maximum brand salience.
Established visual language that captures the adventure-driven aesthetic, while remaining approachable and relatable for the ideal target customer.

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We can't recommend Sam highly enough! From the moment we approached her she was incredible..She refined our company logo and formalized our entire style guide, including our color palette and fonts. The entire process was smooth...If you're looking for a top-tier designer, look no further than Sam!

Tex | Owner